The Challenge:

In 2010 Media Monitoring giant VMS had a problem. They were about to roll out a new monitoring tool for social media -- but the company itself had no social media presence.

The Solution:

  1. Create a Social Media Strategy for the company

  2. Enlist SocMed-savvy employees to participate in platforms

  3. Design, launch and edit VMSvoice, the company’s blog to explore industry issues

  4. Establish & operate company’s Twitter, Facebook, LinkedIn & FourSquare platforms

  5. Sponsor and speak at key industry events, including PRNews Measurement Conference